Orchestrate a comprehensive social media strategy for LexisNexis by managing multiple social media platforms and improving their performance

Achieve results by increasing impressions by 272%, engagements by 344%, post clicks by 316%, and engagement rate by 19%, with an average engagement rate of 4.2% compared to industry average engagement rate of 2%

Lead 10 paid social media campaigns, generating nearly 2.2 million impressions, 300,000 link clicks, and an average link click rate of 16.9%

Design and develop eight Shorthand articles to provide dynamic LexisNexis content, including custom graphics, infographics, and videography, to attract and engage audiences

Curate content for 32+ Diversity Day social media campaigns for 33,000 employees, providing social media copy and creative

Conduct 20+ social media marketing training workshops globally, including internal conferences, empowering over 5,000 employees to improve their personal brand and manage their social presence

Successfully launched a global employee advocacy platform, onboarding and managing over 700 users and achieving an ROI of $30,000 in impressions, $578.9K in clicks, and $12.6M in new follower reach to date

Work cross-functionally to serve as a project lead and on-site liaison for 10 external conferences

Event planning with 30+ employee resource groups to design

Manage a year-round intern, leading the charge in curating multimedia content for various platforms. Effectively coached and mentored the intern to hone their skills in content creation, resulting in a 25% increase in engagement and a 30% increase in website traffic

Built a global social media hub intranet site, providing social media assets across 13 companies in 40 countries

Conducted onsite media coverage for 20+ corporate events, delivering high-quality photography and videography services

Redesigned the LexisNexis career page, increasing site traffic and engagement by 100% and time on page by over four minutes Delivered a quarterly global Talent Acquisition newsletter, promoting 1000+ company positions to 11,000 employees

Partnered with five external diversity-related talent acquisition partners, attracting top industry talent and contributing to the hiring of 350+ employees

Redesigned the LexisNexis career page, increasing site traffic and engagement by 100% and time on page by 4:20.

Developed and executed local events and conferences (both digital and in-person) based on skill, location, and business line, measuring ROI.

Collaborated cross-functionally with 10 departments to develop recruitment marketing strategies, consistently achieving monthly hiring KPOs

Delivered a quarterly global Talent Acquisition newsletter, promoting 1000+ company positions to 11,000 employees

Facilitated 20+ Personal Branding workshops, empowering employees to improve their personal brand and manage their social presence

Designed recruitment marketing creative assets for 5+ businesses, providing recruiters with visually appealing content to share online

Partnered with 5 external diversity-related talent acquisition partners, attracting top industry talent and contributing to the hiring of over 350 employees

Executed and collaborated on social media campaigns resulting in a 190% increase in following and overall online presence

Developed and managed an editorial calendar for all social platforms, ensuring high-quality and timely content delivery

Created engaging videography and photography content to build a repository of tools for event and center marketing, enhancing brand awareness and engagement

Conducted audience research to identify and target specific audiences on each social media platform, increasing engagement and reach

Monitored and engaged with audiences in the social media community through direct messages and comments, enhancing customer satisfaction and brand loyalty

Presented social analytics reports to the Center's Advisory Board, articulating insights and potential strategies for progress in program areas and continuous improvement

Developed and crafted over 100 outbound marketing materials, including newsletters, mailers, press releases, flyers, articles, and email communications to Center's constituents, successfully driving brand awareness and engagement

Led the rebranding and managed the content for the Shelton Leadership Center's website using WordPress, creating an enhanced user experience and increasing engagement